Brett Loney, Product Marketing Director
BLOCKv welcomes our new Director of Product Marketing, Brett Loney. Brett is a seasoned product and digital marketing leader with a track record of defining product vision, executing marketing strategy, launching products, achieving lead generation goals and growing revenue in fast-paced technology environments. He has managed over $50 million in online media for a variety of companies ranging from startups to Fortune 500. Brett led paid social for Target Corp, and acquisition efforts for Cartwheel, Target’s first digital product team and internal startup. The Cartwheel app achieved, and has sustained, a top 5 ranking in the retail category on both the Apple and Google Play stores, with over 10 million downloads in its first year. Brett co-founded a Minneapolis based digital marketing agency called Opnia that specialized in paid social. While at Opnia, Brett launched an offline to online IOT platform utilizing beacon technology to help brands better understand the offline customer journey. BLOCKv is excited about the new addition to the team as we continue to grow and go after the opportunities that lie ahead.
AdTech London .:. Michael Dobak, CMO | Jon Knight, VP Head of Partnerships | Marcelo Faro, Partner Manager
Marcelo Faro, Partner Manager
We’re also delighted to welcome Marcelo Faro to the BLOCKv Partnerships team. Marcelo has over 20 years of experience in designing, building, and delivering successful enterprise-grade technology projects. He also has consulting and relationship management experience with top financial services businesses in Europe & Latin America, including Pioneer Investments, JP Morgan Chase, Royal Bank of Scotland, TOM B.V. and HSBC. Marcelo is a technology renaissance man, equally adept at project management, consulting, relationship management and hard-core development. Marcelo will be helping our partner community to get up to speed with the BLOCKv technology platform, both via better collateral & training materials and direct engagement on “lighthouse” campaigns. “Helping our partners become successful is not just our top priority, it’s our business.” says Head of Partnerships, Jon Knight. “We’re very fortunate to have someone of Marcelo’s caliber as part of the partnership team. He’s already made his presence felt in his first few weeks”.
Collaboration Unites PR, Social and Brand Communications with emerging Blockchain Innovation
BLOCKv, the leading digital object platform for human engagement, has named Ogilvy as its agency of record to help lead its communications program. Ogilvy will focus on public relations activities as well as social and digital campaigns for BLOCKv.
BLOCKv provides a massively scalable platform for the creation of unique digital objects called Vatoms, smart, dynamic experiential assets that engage and motivate consumers. Founded by enterprise technology and blockchain pioneers, BLOCKv provides the user interface for blockchains, enabling developers to build scarce, dynamic digital objects across industries and sectors, including retail, martech, health care, financial services, education, sports and entertainment.
“We chose Ogilvy because of its broad experience in blockchain combined with its vaulted reputation in brand and technology marketing,” said Michael Dobak, CMO of BLOCKv and former CEO of Ogilvy & Mather West. “I’ve also had the unique opportunity to work with both companies and see this becoming a strong partnership in an exciting new industry.”
The BLOCKv platform is now in production for self-service developer access, and already being used by over a hundred developers, major organizations and brands in different verticals, demonstrating that organizations can utilize Vatoms to directly connect emotionally with consumers, while creating long term, value based relationships.
“It is exciting to see first-hand the type of innovation that can be delivered to brands that leverage BLOCKv’s platform,” added Dan La Russo, managing director West Coast. “We have worked with companies across blockchain, Bitcoin and IOT, but BLOCKv has something truly unique with their platform and Vatom technology. BLOCKv represents the future of human engagement.”
Partner update: Greenfence
In July, BLOCKv announced a partnership with Greenfence Consumer who recently used BLOCkv’s platform in a collaboration with Sony Pictures for their Goosebumps 2 release. Marketed through Websaver.ca, the largest Canadian online discount platform, users are invited to play a scratcher game to earn valuable physical prizes and rare digital collectibles. These collectibles are giving rise to a nascent area in blockchain called non-fungible tokens (NFT’s). We believe a market is emerging that is using vAtoms to create and drive demand for NFT use cases. Soon, when these objects can be traded through dynamic exchanges, NFT’s will be bought and sold creating an entirely new way to store and exchange value. Read the full press release here.
BLOCKv and Grammy nominated DJ Sasha meet up at ADE and drop vAtoms
“The BLOCKv platform lets our sponsors and our artists engage in new and meaningful ways with fans — before, during and after a gig in ways that were previously impossible” says Free Your Mind owner Stef Vrolijk. “We’re partnering with BLOCKv to augment ticketing and festival-goer experience for our major dance events in 2019, including the Free Your Mind festival in June which last year saw over 15,000 attendees. Fans are going to love this.” READ MORE
BLOCKv partners with Stylist for beauty and fashion festival
Next week, leading London fashion & lifestyle magazine, Stylist will host Stylist Live, a three-day festival at London’s Olympia featuring inspiring beauty and fashion trends with well-known labels, independent brands & market experts.
Stylist partnered with BLOCKv to drop two hundred pairs of tickets outside 6 top London media agencies. After receiving one simple email with easy instructions of how to collect the tickets, agency employees took advantage of coffee breaks and lunchtimes to pick up vAtoms from the streets surrounding their offices.
Even with only a single email to each agency’s reception to trigger engagement, the response rate was over 20%, an outstanding engagement result especially if compared to the general click-through rate of 3.69% for agencies industry as reported in the Smart Insight statistics.
This simple initiative gave Stylist the opportunity to demonstrate an incredible innovative technology and to directly engagement with agency clients well before the event date.
Reeve Collins, CEO at BLOCKCON 2018
At BlockCon 2018, Reeve Collins, CEO, shared his thoughts on the future of Non-Fungible Tokes (NFTs) and gave insights on the progress of BlockV’s new ventures.
Become a Developer on BLOCKv.
We have completed our BETA period and now offer easy access to a self-serve platform allowing developers, partners, anyone to create vAtoms — the standard for digital objects. PLAY NOW